Bat an eyelid

Just came out of a hefty discussion about the importance of the use of eyes in Beauty visuals. Should they always be featured prominently, albeit open and looking straight at you or subtly closed from the side, Chanel Kidman style, or could you get the same sensual beauty feel without any? Jury is still out on this one (we don't expect them back at all), but we did agree that eyes are the most important part of the face in terms of expressing mood and feel. So no surprise that a whole host of articles about eyes have passed our desks recently, ranging from some great products (check Blinc mascara on Latestinbeauty.com, it is proving to be one of our most popular) to left-field articles about eye-brow transplants (it does have some merit).

So to add to the mix, not only were we interested to read that L'Oréal are starting to work across brands in their luxury division, we were more intrigued that the outcome is a set of three limited edition luxury fake eyelashes. "Chance to escape reality" is the result of designs by cult Dutch fashion designer duo Viktor & Rolf, who have their own fragrance under L'Oréal, Flowerbomb, and was inspired by pantomime inventor Marcel Marceau. The lashes however will be launched under L'Oréal's Japanese luxury brand Shu Uemura, so perhaps not such a big cross brand collaboration after all. Oh well, the lashes look gorgeous and will be available from next week (1/6) in Harvey Nichs and the Shu Uemura store. Usually not brave enough for fake eyelashes, but I have a feeling I may just find myself in the Neal street boutique on Monday.