Tuesday 27 May 2008

Avon: Bond Girl 007

Okay, so this was one wasted washed out bank holiday And maybe we have been talking a little bit too much about telly and movies, instead of beauty. But really, this was one wet weekend! So in all honesty we just did confine ourselves to watching matinee movies all snuggled up in warm knitted jumpers on our sofa. And whilst we were watching Mr. Bond's tricks defeating Goldfinger, our chat turned to the new Bond fragrance due to launch, which was one of the few 'work' snippets that filtered into our abode from the wet outside world. Avon have announced that they are to launch a Bond fragrance to coincide with the première of Quantum of Solace and fronted by actress Gemma Arterton, who plays the customary 'Bond girl' in the upcoming movie. The fragrance follows an increasing number of collaboration and alliance incentives that Avon have engaged in over the last year. Looks like even the famous Avon Ladies are in need of celebrity support these days, we hope it remains a 'side-strategy' though.

According to the press release (we have not yet tested a sample), "the fragrance, created by Firmenich, evokes the glamour, confidence and sensuality of the famous femmes fatale of the Bond franchise. The scent is a sexy cocktail of velvety florals, cool freshness and warm woods. It features top notes of velvety white peach and orange blossom followed by mid-notes of jasmine, calypso orchid and freesia. The drydown consists of amber, cashmere wood and patchouli. Bond Girl 007 is housed in a sleek, seductive bottle reminiscent of a woman's body. The cap is a stealthy homage to a Bond spy gadget." Sounds promising, "we expect you to like.., Mr. Bond."

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