Power to the Cosmo reader!

Cosmopolitan announced their 2008 Beauty award winners Tuesday morning. Exciting part we found, alongside the two extra awards to "recognise long-term continued success and cutting edge-excellence", were the 'Reader's kiss of Approval' awards which were decided by public vote via the Cosmo website. At LatestinBeauty.com we can only applaud that as consumers are given ever more voice to share their opinions thanks to the internet, prestigious events like the Cosmo Beauty awards are embracing this development, rather than try and slow it down! Rather than simply listening to the experts, what can be better than take active part in the discussion with the experts through voicing your own opinion?

The judge panel itself was made up of a variety of beauty experts such as make-up artist Daniel Sandler, skincare guru Anastasia Achilleos, and Cosmopolitan Beauty director Ingeborg van Lotringen. Among others they awarded the Cosmo Classic Award to YSL Touche and the Beauty Breakthrough Award to L’Oréal Paris Derma Genesis Cellular-Youth Nurturing Skincare SPF15 Day Cream. Furthermore 1.8 million (!) Cosmo readers gave, via magazine and on-line votes, the 'Kiss of Approval' to the following 16 products:

Lips: Ultimate lipgloss – Lancôme Juicy Tubes
Eyes:: Ultimate mascara – Max Factor Masterpiece Mascara
Cleansing: Ultimate cleansing wipes – Simple Cleansing Facial Wipes
Face: Ultimate foundation – Maybelline New York Dream Matte Mousse Foundation and Ultimate blusher – No7 Natural Blush Cheek Colour
Skincare: Ultimate moisturiser – Olay Total Effects Day Moisturiser
Anti-ageing: Ultimate anti-ageing product – No7 Protect & Perfect Beauty Serum
Bodycare: Ultimate hair-removal product – Gillette Venus and Ultimate body lotion – The Body Shop Body Butters
Hair: Ultimate hair colourant - L’Oréal Paris Casting Crème Gloss and Ultimate shampoo & conditioner – Herbal Essences Shampoo & Conditioner
Toolkit: Ultimate hairstyling gadget - GHD IV Styler
Suncare: Ultimate suntan lotion – Boots Soltan Moisturising Suncare Lotion With Advanced Triple Protection SPF 15
Scent: Ultimate scent – Chanel Chance Eau De Parfum
Men: Ultimate aftershave – Boss By Hugo Boss Eau De Toilette
Hands & feet: Ultimate nail polish – OPI Nail Lacquer

Cult-Beauty.com posted the full list of Awards, so have a look on their blog.