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One of the gems we have found on our travels is Orlane which you cannot miss in most of Paris' upscale department stores with its beautiful displays. Apparently, 'before our time' Orlane was selectively available in the UK, but these days we had to cross the Channel for our purchases. However it would appear that Orlane is no longer an excuse for a trip to the 1st arrondissement, as among some press releases about the latest new launches, we were told that Selfridges are to serve as the launch platform for Orlane's reintroduction to the UK in the next 12 months. Although Orlane is not for the credit-crunch faint-hearted, looks like Orlane is focussing on quality, rather than quantity and will only be available through a selective and limited number of exclusive retailers.
Not much more is known about launch timings or products, but it would not come as a surprise if they try and establish themselves as a "luxury and effective" skincare brand on the back of their latest Facial Kit launch. Self dubbed 'the Cinderella Effect', the kit is aimed at very active women with big wallets. The three step kit, which contains a serum, facial mask and finishing cream, is priced at a cool €135 for six applications. Ouch. Then again, Orlane promises 'enhanced complexion' in seven minutes. We are awaiting the jury's verdict.
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