Cat Deeley fronts Pantene Aqua Light hair care range

Many women either find that too much washing of their hair leaves it heavy and lifeless, but too little is dry, brittle and dull. Know the feeling? I do, I often feel that my hair doesn’t look as fresh and weightless as I would have liked, even when I have only washed it a few hours earlier.

We aren’t alone! A survey carried out by Pantene Pro-V revealed that we all get frustrated with not being able to get the hair we want. A problem they are now calling 'the need for the Swish Factor’ – the clean, swishy hair of girls in the hair ads! Let’s face it; we all want to look like we have just stepped out of a salon.

To help us achieve this Pantene UK have created a new range called Aqua Light. The collection of shampoo, conditioner, intensive treatment and leave-in treatment spray each contain unique technologies that help combat the causes of heavy lifeless hair, whilst injecting fresh, fragrant bounce and vitality - and more importantly give you the ‘Swish Factor’!

Pantene have also now got their own Swish Idol, in the form of Cat Deeley. The UK’s favourite TV presenter was yesterday named as the face of Pantene Aqua Light – and they couldn’t have made a better choice. Let’s be honest, who hasn’t wanted that girls hair even back in the days of Ant and Dec! Yesterday we caught up with Cat to find out why she wanted to be part of this new range.

Cat explained how she is a low maintenance girl. ‘When I am not working I just use my eye lash curlers and slap on some Clinique Lip gloss. I am all about products that make life easy and manageable.’ A girl after our own hearts. She told us that she loved the new Aqua Light range by Pantene and she admires the fact that Pantene really listen to women and provide a solution, at an affordable price.

Check out behind the scenes video of Cat Deeley making her Pantene Aqua Light commercial.



Miss Deeleys favourite product is the Aqua Light Lightweight Nourishing Mist, which is designed to instantly nourish your hair with virtually no weight. ‘Sometimes if I am really lazy and haven’t washed my hair for days I spray in to freshen up my hair and give it some life, or I spray in when damp, twist my hair into sections, sit in the sun and wait for it to dry. This gives me that perfect beach babe look’. Ahhh, she makes it all seem to easy!

Discover more at the Pantene Aqua Light site or buy the range now at Boots.co.uk