Tuesday, 29 April 2008

Welcome to the Latest In Beauty Blog! Latest Products, Trends, News, Gossip and Reviews for You, about You, by You

Allow us to be somewhat excited!

LatestInBeauty.com went live just over four weeks ago and here we are responding to the enthusiastic feedback we have had so far by launching this blog. Of course we set out to ‘change the world’, but in reality we were really testing the water to see if that much talked about ‘consumer power growth’ really rings true. Well, it certainly has been a promising start, and the great feedback and comments we have had have been a great motivation through those long days and hours of hard work to set up Latest in Beauty. Alright, we admit, we have been to a fair share of launch parties too. Lets call that our reward!

But we are getting slightly ahead of ourselves; a short introduction is probably in order.

So we are happy self-confessed beauty junkies, and certainly not ashamed of it! We read everything about beauty, talk all day about beauty and we simply love to find new products that work. First. We decided long ago that self-pampering is not a luxury! But being tempted to buy every new interesting product on the market has always been a slight strain on our little budgets, especially as our credit cards only tell us that later. And to be honest, no matter how good a product looks up front, it has proven to be no guarantee whether it really works for us.

So we set-up LatestInBeauty.com for ourselves and our friends. Really to find out about all the latest new products, but also to offer a place where we could get our hands on some testers first. To really put those magically sounding promises from the beauty brands to the test, and see whether that lipstick or moisturiser really work for us. And as a bonus, try them at our own convenience, whenever we want, without any pressure. A night cream before we go to bed, a mascara before we go out for that candlelit dinner; whenever it really makes sense rather than during our lunch breaks or on busy Saturday afternoons.

And when something works, we want to shout it from the rooftops! Surely, tastes are unique and highly personal, and products are designed with specific conditions in mind. But with so many of us around, and the internet giving everybody a voice, we believed we could get some serious insights into what works and what not. And yes we can. But certainly don’t take our word for it, you have a voice too. On LatestInBeauty.com we have introduced the review option, so not only can you now try products that we have available, you can tell everybody what you thought of them.

And then now there is our blog! Our conversation about Beauty never really was only about products and their reviews. And that’s what we were told by you from the start. So via this blog we now intend to keep you informed as much as we can about upcoming products, beauty tips, interesting events and much more. And please do tell us your thoughts about our snippets of information and news. Tell us your views, secrets or great discoveries, and share them with our other readers. But in no way do we want to monopolise this discussion. There are some absolutely fabulous blogs from some of our friends out there! You should check them out, but we will also help you by ensuring you don’t miss out on some classic entries by linking to them. Great product or not? You decide!

1 comment:

BritishBeautyBlogger said...

This is a great blog....I love it. Would you like to exchange links..I'll flag up your blog on my sidebar...BBB

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